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How To Use Social Media To Pick Up New ClientsMultiple DatesLondon, United Kingdom |
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Event Details
Heard about social media but not sure how to use it to promote your business?
Our 1-day training seminar will show you how to promote your business on social media and why it takes as little as 15 minutes of your time each day.
This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn. We will show you real-life case studies of how social media can be used to engage with potential as well as existing customers.
Who should attend?
This course is intended for both beginners and intermediate users of social media. If you are unsure how to use it to attract new clients, then this course is for you.
The workshop includes:
- How to use Facebook to promote your business
- Setting up your Facebook page. How to use plugins to customise the appearance of your Facebook page.
- Showing you how to create themes that will attract attention.
- How to get fans for your Facebook page
- “Like” other Pages that complement your business – Some will promote you in return.
- Updating content: How to add tips, news, questions and answers, videos from external sources, and interesting links.
- How to add photo galleries, tag images and display videos to promote your business and increase visitor engagement
- How to encourage interaction from fans by
- Engaging with potential customers.
- Get written or even video testimonials of satisfied clients.
- Setting up discussions such as “Ask the expert” slot where people can ask you questions.
- Having competitions e.g. Submit your video and get your friends to vote for you. - Connecting Facebook with Twitter
- How to read your Facebook user stats.
- Building a LinkedIn presence that makes you stand out from the crowd
- How to create a LinkedIn profile that sells you. How to integrate add-ons such as skills, publications, blog posts, videos etc.
- Increasing the number of connections you have
- Requesting testimonials from clients and colleagues
- Posting updates and sharing articles / links with existing contacts
- Setting up a LinkedIn company page
- Finding LinkedIn groups that may include potential clients as well as referrers. Includes offline as well as online groups. How to use discussions to promote your business
- How to use the LinkedIn contacts you know to get introduced to the contacts you don’t know.
- How to use LinkedIn as a networking tool
- How to use LinkedIn Events and Polls to engage with your audience
- LinkedIn on your mobile
- How to use Twitter to establish your business as an expert in your field
- How to set up and optimise your Twitter profile
- Finding and following Twitter users who have the potential to be your clients or who can promote you
- How to manage your follows/followers and how to use Lists
- Be alerted whenever people tweet about something related to what you do
- How to track keywords and hashtags that are relevant to you
- Writing tweets that will attract attention
- Engaging with other Twitter users. How to convert a Twitter follower into an offline sale
- Sharing articles, tips and ideas. Ensure these are also broadcast on your Twitter profile
- Seeing what people are saying about you and how to reply
- Scheduling Tweets when you are away
- Using Twitter as a reputation management tool
- How to set up Twitter on your mobile phone so you can tweet on the move and be responsive.
- Introduction to external twitter management tools such as Hootsuite, Twitlonger, Friend or Follow, SocialOomph
- External tools to use in conjunction with Facebook, LinkedIn and Twitter: Blogs, Google News and Google Reader, YouTube, Vimeo, Flickr
- The workshop will also include case studies of how to exploit London 2012 to help promote your business
The course will take place at our training rooms near London Bridge station.
For more information, call 020 8953 8820 or email us at info@brainstormdesignltd.com. You can find out more about us at our website www.brainstormdesignltd.com
Please note, all bookings are subject to our terms and conditions.
Who is leading the workshop?
The workshop will be led by Danny Bermant, Director of Brainstorm Design. Danny has over 10 years experience of digital marketing. You can see a video of Danny below, explaining how to use Twitter.
Where
Avanta
9 Devonshire Square
EC2M 4YF London
United Kingdom
Hosted By
Brainstorm Design
Brainstorm Digital was founded in 2000 by Danny Bermant, and has expanded from a one-man web design agency to an internet consultancy of eight, which specialises in growing businesses online. We focus on all the ways in which the internet can help you attract new clients and increase revenue, whether through better design, social media, pay-per-click advertising or perhaps even an iphone app.
WHAT OUR CLIENTS ARE SAYING...
Danny is a superb trainer who I would recommend for any person/organisation that wants to puruse social media. During the training he provides an in-depth schedule but ensures he answers your personal questions/queries along the way.
Marc Taylor, Breakthrough Breast Cancer
I was clueless about Social Media when I met Danny. In just two hours, I walked out with pages of notes and more importantly tons of action points that I started to use straight away the next day. He is knowledgeable, friendly and a real expert. I found his style easy to learn from and it was nothing short of illuminating.
Paul Tizzard, Director at Virgin Atlantic 'Flying Without Fear'
Danny's knowledge of social media is impressive, as his regular tweets go to prove. But Danny is also efficient and kind - and he speaks plain English when helping you solve technical problems. Thanks for your help Danny!
Claire Adler, Journalist
Being completely blind to social media in the workplace, Danny's approach was very clear and informative which made it so easy to understand. Danny also gave great advice on maximising the potential of our website, all of which we are putting in to place and look forward to dealing with Danny in the future.
Kerry McBride, Safety Assured Ltd
Danny cuts through the mystique and explains in plain language how businesses can make the best return on their online marketing activity whether this be through their website or through Linkedin and other Social networking sites. I would recommend him to anyone seeking an honest provider of sound advice.
Steve Forey, Branduin Business Support
I have found Danny to be an excellent source of information, advice and guidance since I first became met him. I am sure that in the not too distant future I will be tapping into his knowledge and enjoying his refreshing company once more. I warmly recommend him.
James Ker-Reid, Everything Everywhere
As a communicator and PR professional, it's important to me to find somebody who can take my message and bring it to others using the latest in technology. I have a voice - but Danny projects it.
Joanna Sigalov, Parkgate Aspen
Danny @ Brainstorm Design Ltd has been forthcoming, knowledgable and informative. Within a short time I was getting to grips with social networking for my business, using google, LinkedIn, twitter & facebook, sending daily updates to my clients and familiarising myself with the tools available. Professional and friendly service, highly recommended!!
Lenny Borger, MR Systems